IERC: International Education and Research Center

Cost Per Module:

$ 135,000  Pesos + VAT per group of up to 12 participants

$ 166,000 Pesos + VATper group of 13 to 20 participants

It is not recommended that groups be larger than 20 participants since this significantly reduces the learning and educational value of the training program.

IERC reserves the right to cancel the program at a full refund, up to two weeks prior to the starting date.


Strategic Management - From Theory to Practice

This program is composed of eight modules, each one 16 hours in length for a total training program of 128 hours.  Each module will be taught in four 4-hour sessions.  Ideally, participants will cover one module per month.  Thus, the duration of the entire certificate course (diplomado) will be of 8 months.

IERC will provide the facilitators and the materials for this program and will provide a certificate of completion to all participants who have successfully finalized each module.

The program can be delivered either in English or in Spanish.

All modules are delivered in a highly interactive and dynamic manner and are based on a combination of lectures, exercises and practical applications of all topics covered.  Additionally, all modules will conclude with a discussion, comment and review segment.

Costs Cover the Following:

  • All payments to facilitators
  • All payments toward the lodging and travel expenses of the facilitators
  • All materials used by facilitators and participants throughout the training
  • All materials used for exercises to be completed by participants during training sessions
  • A certificate of completion at the end of each module for each participant who has successfully finalized the module
  • Certificate of completion of the Certificate Course (diplomado) for all participants who have taken all eight modules and successfully completed these
  • The possibility of receiving partial Master’s credits toward a Master’s in International Business Administration (MIBA) degree (2 to 3 classes worth of credit) should a participant who has completed all eight modules successfully decide to enroll in the MIBA program offered by an on-line educational affiliate of IERC

Strategic Management Module Schedule:

Module 1

Introduction to Strategic Management from a Diagnostic Approach
  • Dynamics of the Environment and the Firm
  • Strategic Success Paradigms
  • Overcoming Resistance to Change Inside the Firm
  • Strategic Segmentation
  • Strategic Diagnosis and General Management Capability
  • Management of Change
  • Entrepreneurial Strategic Management
  • Planning SBA Compet. Posture – ANSPLAN A(S)


Theory of Strategic Behavior
  • The Strategic Behavior Paradigm
  • Observable Varieties of Strategic Behavior
  • The Role of Power in Strategic Behavior
  • The Role of Leadership
  • The Role of Culture and Organizational Inertia
  • The Dynamics of Change in Strategic Behavior


Management Design and Management of Organizational Transformation
  • Selection of Managers and Management Positions
  • Diagnosis of Organizational Culture
  • Design of Organizational Structure and Systems
  • Design and Implementation for Systems of Strategies for Managing Change
  • The Relationship between Power and Change
  • The Roles of the Change Agent and the Change Manager


Management of Technological Creativity and Innovation
  • The nature of Technology and Innovation
  • The Technological Environment
  • Technology Strategies and Technology Substitution
  • Technology Transfer
  • Societal Responsibility and Technology
  • The Role of General Management in Technology Management
  • The Interface between Technology and Business Strategies
  • Management of Innovation Projects


Strategic Information
  • Strategic Information for History-Driven Environments
  • Strategic Information for Discontinuous Environments
  • Storage of and Access to Environmental Information for Decision Making
  • The Movement of Data/Information from Acquisition to Action through Scanning, Mentality and Power Filters
  • Knowledge Management of Data
  • Design of a Strategic Information system to Support the Sensing, Deciding, Implementing, and Controlling Steps of Strategic Decision Making


  • The Transnational Environment
  • Aggressiveness of Transnational Strategy
  • Responsiveness of Transnational General Management Capability
  • Responsiveness of Transnational Functional Capability
  • Strategic Issues in Transnational Environments such as Strategic Information, Societal Strategy, Technology and Competitive Strategy


Strategic Response to Turbulent Environments I
  • Strategic Formulation in Discontinuous Transnational Environments
  • Competitive Posture Analysis
  • Integration of Societal and Technology Strategies for a Total Environment Serving Organization Strategy
  • Strategic Portfolio Optimization


Strategic Response to Turbulent Environments II
This module covers the same topics as above, although specifically focused on FEMSA’s needs and the specific realities faced by corporations such as FEMSA that operate in Mexico within the global context.